What is 40 plus?

40 plus typically refers to individuals who are aged 40 years or older. This demographic group represents a significant portion of the population and is often considered to be a key target market for many industries, including health and wellness, financial services, and travel. 40 plus individuals may experience unique challenges related to aging, including changes in physical health, career development, and social relationships. However, many people in this age group also report feeling more confident, fulfilled, and comfortable in their own skin than they did in their younger years. Overall, 40 plus is a diverse and complex group that is often characterized by a range of experiences, perspectives, and lifestyles.